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Long before I dreamed of visiting Morocco the mere mention of it would fire up thoughts of an exotic land far away. It conjured up romantic fables from long ago. Of colourful markets, lively traders, deserts and nomads.

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From the moment I arrived it was beyond everything I'd imagined. It felt like every sense was being truly shaken for the very first time! The most amazing explosion of colour & pattern in some places contrasted with the simple beauty of textural, chalky coloured walls in others.

 
 

I still feel a child-like wonder every time we step through an ancient Moroccan door – there’s a sense of mystery and intrigue of what lies beyond that rarely disappoints. I’m completely enamoured with tiled riads, their fragrant, light-filled courtyards and the calm sense of belonging that they evoke. Heavenly!  

And then there’s the constant surprises in Morocco’s natural beauty and diversity - from expansive coastlines dotted with ancient ramparts and fishing boats, through rich valleys filled with orchards, over rugged and sometimes snow-capped mountains complete with rustic village life, to the stillness and expansive allure of the desert. 

The true magic, though, has to be the locals. There’s an inviting sense of community and connection which is central to everyday life here. I love that any greeting is quickly followed by a steaming glass of aromatic mint tea, and there are endless invitations to shared tables, brimming with dishes that have lovingly been prepared with seasonal produce. It’s all about coming together, to share, to eat and to laugh….  

So just like that, this magical Kingdom not only captivated me, but stirred up something within. An indescribable, almost unsettling, feeling. How can somewhere so exotically foreign seem so warmly familiar … almost as if it had always been an integral part of me. It’s alluring charms were feeding my soul, and calling me back…  

Early glimmers of possibility kept me awake at night…. and a hunch that a fascinating world was about to open! Which is exactly what happened, thanks to a chance meeting! With the help and partnership of our fabulous Hassan, the Souk & Co. journey began …

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There are so many stories to tell…. 

From the challenges of starting a company in a new country, to blissful times sourcing inspiring products and connecting with artisans. Tales from our travels, as we continually explore Morocco from top to bottom, seeking soulful places, people and experiences that embellish our boutique-sized getaways. The fun we’ve had treasure-hunting for design muses, and the joy of having so many one-off pieces adorn our #soukhome in Sydney. 

And of course stories of joy, adventure and friendship from our life-changing journeys that leave our hearts full - in fact overflowing! I treasure all of these memories and look forward to sharing more of these tales… 

Love Sal xx

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