Souk & Co Leaders in Moroccan Travel
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Seekers of the exotic and perfectionists alike, we're Sally and Hassan! In a fortunate stroke of luck we met and, soon after, the Souk & Co. concept began. Armed with a passion for Morocco we engage our insider knowledge & vast experience to design one-off journeys.

Sally Cahalan - Souk & Co. Founder


Sally splits her time between her family base in Sydney and her second home Morocco. Her skill set is a unique fusion of her careers and experience in both travel and design. With her passion, bubbly nature and trademark pink lipstick she infuses joy, enthusiasm and authenticity into every aspect of our brand.

"On an endless quest for bespoke treasures and experiences, you'll find me trawling the souks, sipping mint tea with traders and reigniting friendships with gorgeous locals who've welcomed me so warmly into their homeland."



Hassan is a proud Berber who lives in Morocco's beautiful coastal city, Agadir with his family. Armed with university qualifications in Tourism and Applied Linguistics (the man speaks five languages!) and a long established career as a tour leader, Hassan is our resident expert on the ground, head of our Moroccan team, and vegemite connoisseur.

"Morocco is full of surprises. In every corner of my beautiful country, I know the right roads to take, the best hotels, stores, workshops, museums, market stalls, restaurants and viewing points to stop at, and the tales behind the local traditions. My native Berber language in some areas is the only way to connect with locals."

Hassan - Souk & Co. Moroccan Guide