Hassan is a proud Berber who lives in Morocco's beautiful coastal city, Agadir with his family.

Armed with university qualifications in Tourism and Applied Linguistics (the man speaks five languages!) and a long established career as a tour leader, Hassan is our resident expert on the ground, head of our Moroccan team, and vegemite connoisseur.

Hassan’s deep intellect, knowledge, experience and logistical wizardry are complimented by his great humour, humility and warmth.

Adored by all that meet him, there's no better ambassador for Morocco!

Every detail of the trip was so well planned. Our tour guide Hassan has so much knowledge of his home country and is a proud Moroccan who is happy to share his country and its history with you.

~ Donna (16-night Magic of Morocco: April 2024)

We were all very well cared for and looked after. Hassans knowledge and passion for his culture was next level - I know we all learnt a lot! I can't wait to return again with Souk & Co.

~ Annabel (16-night Magic of Morocco: April 2024)

Bedazzled by Morocco! A return trip to see more is on my bucket list. Hassan’s demeanor, grace, knowledge and kindness will not be forgotten. Understanding the cultural diversity and influences over the centuries was paramount to my overall experience.

~ Colleen (13-night Souks & Style: October 2024)

The warmth and laughter that Sal and Hassan bring to the experience is infectious and really unites the group very quickly. Hassan’s knowledge of his country’s history, culture, traditions, food, and its people is unparalleled - there wasn’t a question or a moment that had him without an answer.

Having a small group of travellers in new and exciting places must seem like herding cats at times. Sal and Hassan are ever so patient and make everyone feel like they’ve done or seen exactly what they wanted.

~ Sean & Kerry (13-night Souks & Style: October 2024)

A special thank you goes to our incredible guide, Hassan, whose deep knowledge and pride in his Berber heritage enriched every moment of our trip. His willingness to share stories about his culture, language, religion, and the beauty of his country made our experience unforgettable.

We appreciate how you both took the time to meet our individual needs and adjusted the itinerary to ensure everyone felt included and engaged. Your warmth, intelligence, and genuine care made a profound impression on us.

Our lives have been changed by meeting you both and we sincerely hope our paths cross again in the future.

~ Anna (13-night Souks & Style: October 2024)